HELPFUL TIPS AND RESOURCES
Making Design Accessible
WHY ONLINE BRANDING MATTERS
Online branding may be the most important marketing concept that you never think about. Granted, you may spend your brainpower thinking about online marketing and how you can generate more leads, but online branding is the Cinderella of the digital world.
So what exactly is online branding and why should you care?
WHAT IS PRODUCT DESIGN?
The definition of product design describes the process of imagining, creating, and iterating products that solve users’ problems or address specific needs in a given market.
The key to successful product design is understanding the end-user customer, the person for whom the product is being created. Product designers attempt to solve real problems for real people by using empathy and knowledge of their prospective customers’ habits, behaviors, frustrations, needs, and wants.
Ideally, product design’s execution is so flawless that no one notices; users can intuitively use the product as needed because product design understood their needs and anticipated their usage.
THE DO’S AND DON’TS OF GRAPHIC DESIGN
Rarely do we stop and think about how we see graphic design all around us, every day. Every advertisement, brand logo, those are all designs that impact us. Some designs stand out more than the rest. They grab your attention and hold it. The goal for any graphic designer is to captivate and inform the viewer. There are a few ways to help assure that your designs will be successful. Let's take a look at what can assist you in making a top notch design and what to watch out for to avoid putting off your audience.
